Privacy Policy

This Pilates with Lou Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or our Pilates services.

We are committed to protecting your privacy and handling your data in a transparent and lawful way.

1. Who We Are

Business name: Pilates with Lou. Pilates with Lou is a trading name of Deavin Consulting Ltd, a UK Limited Company, registered with Companies House

Contact: hello@pilateswithlou.co.uk

Data Controller: Deavin Consulting Ltd

2. What Personal Data We Collect

We may collect and process the following personal data:

Name
Email address
Phone number
Emergency contact details
Health information provided via our Health Declaration
Booking and payment details
Communications with us (emails, messages, forms)
Website usage data (via cookies)

3. How We Collect Your Data

We collect data when you:

Fill in a contact or enquiry form
Book or purchase a Pilates session
Complete a Health Declaration / PAR-Q
Communicate with us by email or message
Use our website (via cookies and analytics)

4. How We Use Your Data

We use your data to:

Provide Pilates services safely and effectively
Manage bookings, payments, and schedules
Communicate with you about sessions or enquiries
Maintain appropriate health and safety records
Improve our website and services
Comply with legal and insurance obligations

5. Health Information

Health information is treated as special category data under UK GDPR.

We only collect this information:

To ensure Pilates sessions are delivered safely
With your explicit consent
Where it is necessary for your wellbeing and our duty of care

Health information is stored securely and only accessed when required.

6. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract – to provide booked services
Consent – for health information and marketing (where applicable)
Legal obligation – for insurance and record-keeping
Legitimate interests – to manage and improve our services

7. Sharing Your Data

We do not sell or rent your data.

We may share your data only where necessary with:

Booking and payment providers
Website hosting and form services (e.g. Wix)
Professional advisers (e.g. accountants or insurers)
Legal or regulatory authorities if required by law

All third parties are required to handle your data securely.

8. How Long We Keep Your Data

We keep personal data only for as long as necessary:

Booking and contact data: up to 6 years
Health declarations: for the duration of your client relationship and a reasonable period afterwards
Marketing data: until you withdraw consent

9. Your Rights

Under UK data protection law, you have the right to:

Access your personal data

Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us using the details above.

10. Cookies

Our website uses cookies to improve functionality and analyse usage.

You can manage cookie preferences via your browser or cookie settings.

Further information is provided in our Cookie Policy.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

The most recent version will always be available on our website.

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us using the details on our website.